As for everything else these days, a business’s ability to understand their consumers’ intent and efficiently positioning themselves along the way can make or break the bank. With the paradigm shift that the ever-evolving hospitality industry undergo – the five key factors that we reckon will determine the hotel industry in 2020 are: Online Space Google is eyeing on the travel and hospitality industry, tapping into its gigantic trove of usage data to deliver highly relevant information to users across all various stages of their trip planning. Although it recently shut down its Google Trips app, many of its features will live on in Google Search and Google Maps. As regular OTAs continue to challenge the hotel industry, Expedia has been expanding its global presence and…
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